The customer app for lean and green energy usage
SEAS-NVE is Denmark’s largest consumer-owned energy company and a significant player in the electricity sector. When SEAS-NVE wanted to test the potential of a new energy usage concept, they chose to launch an app creating a new and different dialogue with the customers while also branding SEAS-NVE as a provider of green energy at competitive price levels.
Through the SEAS – NVE SpotEnergi app, a sample group of consumers were given the option of planning their energy usage according to the time of day the electricity was cheapest. A scenario which not only helped the consumers save money on their electricity bill but also enabled SEAS-NVE to alleviate peak load and use the surplus amounts of electricity in the grid available during non-peak hours.
The SEAS app is a unique, mobile planning tool aggregating information such as wind and weather from different data sources made available by public as well as private companies. The information is presented in a simple and intuitive way enabling the consumer to make an energy choice both lean and green:
- ENERGINET.DK provides the data on sources of electricity (wind, power generated..)
- Electric pricing comes from Nord Pool, the Nordic power market.
- Additional wind information provided by the Norwegian Meteorological Institute (a free service in Norway)
- Practical information on ways to save energy supplied through SEAS NVE´s own systems.